Brand24: Managing Your Online Brand

Managing your organization’s online brand is serious business. Organizations must have resources that provide them with real-time insights on how their brands are positively or negatively mentioned in social media. There are numerous social media platforms – Facebook, Instagram, Twitter, YouTube to name a few, as well as, sites like Yelp that give consumers options to review experiences at venues, restaurants, and most importantly, their experience with products and brands.  Despite having a strong social media strategy and an aggressive social media strategist, it’s still impossible to monitor every brand mention on millions of sites across the Internet. Enter Brand24, a social media monitoring platform, that provides intel via email, Internet, a dashboard, or via mobile app for iOS or Android on brand mentions – positive, negative, and neutral from millions of sites.

Offering a one-stop platform for social media monitoring, Brand24 compiles data from missions of sources. The platform is primarily designed to help brands keep track of their online reputation. In addition to giving data on the quality of the mentions, the app allows organizations to  gain information first, which then allows them to defuse negative comment escalation and provide real-time customer support around various issues. The platform is also designed to provide data that helps to increase sales and measure marketing campaign impact. The Brand 24 blog is a key part of the services offered and provides additional access to case studies and resources on how to use the data compiled in monitoring to create more impactful content marketing initiatives. In addition to providing the compilation data, the platform also allows user to segment data mentions by positive, negative and neutral categories. Additionally, users can identify key influencers by the influencer score feature. Organizations can start the initial evaluation of the program via a free trial. Pricing begins at $49 per month for the kickstart package and going to the premium of $349 for the professional max package.

I think this is pretty amazing option for those forward-thinking organizations that want a secret weapon in their social media strategy. Take a look at their YouTube video, reviews and Brand 24’s Twitter and Facebook pages, and let me know your thoughts.